Our Team

Gary Benerofe | General Partner

“Venture is the best excuse I know to meet brilliant weirdos and help them build something awesome. And having these powerful advisors by my side gives the Mu-niverse the superpowers we need to win.”

Investment Acumen

Investment Banker at Lehman Brothers - tech, ecom, venture

20+ years of investing, having deployed across stage and asset class

Investor and operator at Benerofe Properties and Corner Light Capital (founder)

Yale BA, economics / UCLA MBA, finance and digital

Commerce Expertise

Led commerce strategy for leading brands, including DKNY, Makerbot, Nespresso, Nine West, Motorola, and Bodyarmor

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150+ digital transformation projects
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CEO, mediaspa - Led ecommerce agency through turn around, scale and acquisition

MD, overdose - Led the Americas for global ecommerce agency post-acquisition

Mµ’s Anchor LPs

Jeff Weiser

• MP of L Catterton
• Ex-Shopify CMO
• Ex-Shutterstock CMO
Tod Sacerdoti
- GP of Flex Capital
- CEO of Pipedream
- Founder BrightRoll, sold to Yahoo! for $640M
Babak Hamadani
- GP of Primeset
- Early Facebook Engineer
- Early Twitter Engineer
Ken Pasternak
- CEO KABR Group
- Founded Knight Capital Group - $5B Market Cap
- Former Chairman of NASDAQ

“Nothing is more important than the team. Before idea, strategy, technology, or market - it's the people. That’s true for our investments and it’s true for our team. We’re lucky to have this proven crew of experts advising mµ ventures.”

— Gary Benerofe - General Partner

Mµ’s Advisors

Sharon Gee

VP: BigCommerce
Omnichannel
Kelly Goetsch

Chief Strategy Officer: Commercetools
Commerce Tech
Siggi Hilmarsson

Founder: siggi's
Retail
Eli Finkelshteyn

Founder + CEO: Constructor.io
AI/ML, Search
Maia Benson

CBO: FlavorCloud
Fulfillment: Shopify
Shipping + Fulfillment
Lee Bissonette

SVP Ecom: Marc Fisher Footwear
Ecom Tech, Marketing
Victor Castro

GM: ByHeart
Digital Marketing
Elizabeth Pilkington

VP Ecommerce: J.McLaughlin
Merchandising, Digital Customer Strategy
Sean Corson

Co-Founder + CFO: Daasity
Analytics
Zixiao Pan, Ph.D.

President: Butlr
Supply Chain
Matthew Holmes

Co-Founder + CEO: Celebrate
Strategy, Ops
Mark Friedman

President: Details Interactive
Ecom Ops.
Kevin Cochrane

CMO: Vultr
Digital Experience Platforms
Sean Ackerman

COO: Toolnut
Ecom Ops
Tracey Strauss

Operating Partner: L Catterton
Ecom Ops
Dan Goodfriend

Executive Director: Hearst
Technical Ecom
David Bercovich

CEO: Insight M
Growth, Ops
Mehdi Nayebi

Co-Founder + CEO: Flashbox
Supply Chain
Jed Berger

President: Kenneth Cole
Marketing, Strategy, Ops
Chris Clark

Co-founder + CTO: Grove Collaborative
Product, Engineering, Supply Chain
Stephanie Lynn

CEO: SelectBlinds
Marketing, Strategy, Ops
Joseph Gullo

VP, Supply Chain + Logistics: Thursday Boot Company
Supply Chain
Karan Gandhi

Head of Product Development: Essor
Supply chain, Product, CPG
Chaz Flexman

Founder + CEO: Starday Foods
Supply chain, CPG
Yan Sim

Founder + CEO: Operating Crew
Supply Chain
Jonathan Tam

COO: Figs
Supply Chain
Austin Ritter

Associate: General Innovation Capital Partners
AI-driven Automation
Harsit Patel

Ex: Walmart, Uber, Ebay
GTM, Ops
Sharad Aggarwal

Head of Strategy and AI: Google
AI, Enterprise, Cloud